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Monthly Archives: November 2016

Multi-Tier Link Strategy

Article marketing can be used as an extraordinary tool to boost traffic and develop new revenue to your website. Pundits contend that a needed ingredient in building links that maximize your ability to captivate and retain new customers, requires the use of a multi-tier link strategy.

Its fairly apparent to mature affiliate marketers that in order to build your business you need to concentrate on building website links. But what many fail to agree is that a link strategy is intensely important in building links Those that try to circulate their content without a link strategy frequently underperform those that include a strategy in their plans.

Building an article submission process or procedure first requires that a solid reputation and approach be maintained throughout. A multi-tiered strategy looks across all Internet properties and uses a layered or tiered framework. The plan of action positions your home site at the top of a pyramid and then builds ensuing layers of web sites under it. With mindfulness for article directories, Web 2.0 sites, social bookmarks and media locations, blog and forum postings and other key properties, the multi-tiered strategy takes shape.

Remember than article submission techniques take some time and composure to be effective. There are a lot of applications that promise instant submission and honest website links But these applications generally use the duplicate list for all of their subscribers so the rank and impression of your article may be threatened. Notable affiliate markets realize that the preferred strategy is home grown and customized to meet their distinguishing website links goals.

Your strategy will take shape over time as you patiently try new methods and outcomes. A strong approach for your article marketing preparation can be built and implemented with some degree of deliberation. A strategy is a living document and requires small changes over time so that it matures and becomes a decent vehicle that always delivers website links.

You may ask if it’s really worth the time and work to build a multi-tier link strategy. It all starts with a decent plan or roadmap of how you will do article submissions before your begin. One pitfall to avoid may trap you in low page rank sites and poor value, do-not-follow links that will quickly depress your website links. The strategy also allows you to appraise your results more effectively. Back links can be traced and recorded and results over time can be analyzed. With a proper strategy, you can also develop a delivery schedule for publishing your content to enhance indexing opportunities. Because your article submissions are controlled, they can properly drip into miscellaneous directories as you deem fit, rather than having an automated blast of to all directories or dripped over a set time frame. And especially, a well documented link strategy allows for ethical content distribution which will instantly place you above the many disreputable and auto-spinned alternatives. A plan is only as good as you make it so take time to consider how you will be developing it beforehand. No plan is perfect out of the gate and it should be a living document. When developing the list of article directories, web 2.0 sites and other potential publishing properties, you should build your own special list as much as possible. All off the shelf applications use standard lists so these should be avoided as they are over submitted by other users. An obvious necessary step in content creation is to ensure that your well selected keywords are wisely placed throughout your documents. You shouldn’t belabor your keywords nor use them out of context. Always wait for a tier’s content to be suitably indexed before proceeding to the next tier. Wait for the search engines to rejuvenate their index of your published work before submitting new content pointing to it. And finally, your should always manage your back links by building direct, indirect, deep, duo and star relationships.

Website Traffic With Backlinks

Businesses today know that they can take their products and services to the Internet to be more successful. Currently the biggest marketplace in the world, the Internet can easily bring your offerings to the whole world. The potential for increased profit and returns is real, so businesses do all that they can to realise that potential, as they should.

There is something, however, that an online business needs to have before it can start reaping rewarding business returns: traffic. Thankfully, there are plenty of techniques and strategies that Internet marketers like you can use to get that necessary website traffic. And, one of the most effective are backlinks.

Backlinks are links that connect to your website from external sources. Experts believe that they account for an estimated 80% of the weight that search engines consider when they award page ranks to websites. Thus, they are essential if you want to be more visible in the results pages of search engines.

But, backlinks perform an even more important function that would benefit your online business more. You see, backlinks can bring in targeted traffic to your website. Targeted traffic refers to the website visits from the people that you’re targeting as possible customers. In other words, backlinks can bring you people who can be your customers.

If you’re not using backlinks as a way to generate targeted traffic for your website, you should now. External websites would only be too willing to link to your pages and posts, but only if you prove to them that you deserve that vote of confidence.

First, make sure that your website content is relevant, comprehensive and educational. People who discuss the same topics as you do on your blog, for example, would not find a reason to endorse you to their readers if they don’t think you have anything to offer. And, that’d be a chance wasted. Bloggers with a good following, especially, can be very helpful to your goals of closing more successful sales. So, if they can find a reason to send their readers to you, you’d be in for a lot of benefits. But, good content is important to earning their trust and confidence.

Also, be a good business that people would want to trust in. No matter how many good backlinks you get, you won’t be able to convert them if they don’t find your website credible and worthy of their business patronage.

The Importance of Backlink Report

To be searched and to be found – that is the goal of any website or brand. The world of SEO or search engine optimisation is an ever-evolving one, and if there’s one aspect that has stood the test of time, it has to be the importance of backlink reports, as any digital marketing agency will have you know, wherever it is based out of in the world, whether in New Hampshire or Minnesota! The best digital marketing services in New Hampshire will tell you the importance of not just any backlinks, but quality backlinks.

All about good backlinks

Today, the era when any kind of backlinks would do is long gone. It is instead good quality backlinks that boost SEO. So, what are backlinks, you might ask? In essence, backlinks, as your digital marketing agency will explain to you, are links (inbound ones) that direct to your website. Good-quality links that point to your website can mean that your site is popular. This pleases Google, which will place your site at a ranking that is higher. Sites with god backlinks have more relevance in the Search Engine Rankings Page for any query.

The search engine will factor in how many good quality links are directed to a site before it assesses the relevance of your site to a certain keyword. The search engine also assesses the quality of the inbound site’s content before evaluating a link quality.

Importance of backlink analysis and report

So, how do you analyze your backlinks and stay ahead of competition? You would need to seek the services of the best digital marketing services in New Hampshire for the same. Backlink analysis will also let you know which sites seem interested in your content.

By accessing a backlink report, you will understand who you are competing with, where you stand, what the opportunities are to improve, what your site’s failings are and pull your socks up.

The agency you go to will know from your site’s backlink report that you should avoid links from irrelevant sites or pages and clean up any broken links.

How to build good backlinks?

Having a good link-building process is very important for your site and brand. If you are a products and services company, and want to garner leads and boost sales, you must certainly focus on backlinks and analyse the same. Understanding your competitor’s backlinks and taking up a comparative analysis will help you craft a good digital marketing strategy. There are many ways to get good backlinks, so you should sit down with your digital marketing agency and tap into all these steps. Some of them include creating high-quality, original and unique content, ensuring a great user experience for those coming to your website, effective use of social media channels, and taking up comprehensive keyword research, among others.

Lessons From Building 26,000 Links

The Fractl team worked on hundreds of content marketing projects. On the way, we kept track of a lot of data, anywhere, including our clients campaigns were presented, what types of connections each campaign attracted, and how many times each investment was shared.

As we look regularly review our data to assess the performance by country and customer until now we had never analyzed these data overall. After combing through 31,000 media mentions and 26,000 links, here’s what we found.

Most high authority links do not receive a lot of social activities.

Most marketers assume that if they establish links on high authority sites, the shares will come. In a whiteboard Friday last year, Rand talks about this trend. BuzzSumo Moz and analyzed 1 million items and found that more than 75 percent received no social action at all. When they looked at all the links – not just articles – this number increased to about 90 percent.

We (mistakenly) thought it would not be the case with high quality links that we won. There is even the majority of our links on sites with high domain authority (DA) had no social actions:

On average, campaigns get 110 11,000 Investments and social actions, but the accounts a unique link for about 63 percent of total shares. This means that if you exclude the most efficient link of each campaign, our average project would only get 4,100 social actions.

Like most relationships do not give shares, marketing objectives with both link building and social engagement should consider a strategy to gain social traction in addition to building a strategy portfolio various links.

The social strategy can be as simple as targeting several key sites that regularly give high social actions. It is also useful to consider the social media accounts target sites. When they post their own articles, what kind of commitment do they do?

Of all the sites that have covered our campaigns, the following five sites had the highest average social actions for our content. We know that we can count on these sites in the future for the high social commitment.

Exceptions to the rule

Some content may certainly accomplish both high engagement and social action. The Moz BuzzSumo study and found that the best types of content to attract links and social actions are content or opinion articles on research supported. long-form content (over 1,000 words) also tends to attract more links and actions that the shorter content. At Fractl, we found the same factors – emotional hook, a ranking or comparison, and a reference pop culture – tends to encourage both social sharing and bonding.

Few sites are still linking to you the same way.

To ensure the construction of a natural bond portfolio, it is important to keep track of how sites link to your content. You will learn if you win a mixture dofollow links, nofollow links, links cocitation, and brand mentions for each campaign. We pay special attention to the types of bonds earn our campaigns. Looking at this data, we noticed that publishers do not always bind in the same way.

The table below shows an example of how 15 high authority news sites have linked to our campaigns. As you can see, some websites have given links dofollow 100 percent of the time. On this basis, we can assume that many of the best sites do not have an editorial standard defined for the types of links (although many sites will give nofollow links).

While getting a website to cover your content is something to be celebrated, not all the investment will result in a dofollow link. And just because you get a dofollow link from a site once does not mean that you should always expect the type of link from the publisher.

Creating a large number of visual assets is a waste of time in certain verticals.

There is an ongoing debate within the walls of Fractl on whether or not the creation of a large number of visual impacts positively the scope of assets enough to warrant additional production time of a campaign. To resolve this debate, we reviewed our 1300 top placements to better understand how publishers covered visual assets of our campaigns (including both static image and video). This sample was limited to articles on websites with a DA of 70 or more that covered our work at least four times.

We found that publishers in various vertical markets had divergent trends regarding the visual coverage of the asset. The heavier vertical image was entertaining, and the least was education.

Part of the variation of the count of the assets is based on the number of assets were included in the campaign. Although this bias our data, we get useful information from this analysis. The fact that the best entertainment publishers have used an average of nine active when they cover our campaigns indicates a high tolerance for visual content from outside sources. Vertical with averages of lower assets may be wary of external content or simply prefer to use some key visuals to expand an article.

Given these vertical editor preferences in mind when developing content can help your team better allocate resources. Rather than spend a lot of effort designing a large set of visuals for a campaign that you want to be placed on a finance site, your time can be better spent creating one or two impressive visualizations. Similarly, it is worthwhile to invest in creating a variety of visual elements if you pitching entertainment and health sites.

The analysis of our entire portfolio link taught us some new things that challenged our previous assumptions:

High DA sites do not necessarily attract a lot of social commitment. Just because a site that linked you to a large audience does not mean that the public will share your content.

Most sites do not always use the same types of links. You have a dofollow link a once site? Do not expect to be the norm.

Some verticals of the editor are more likely to be a lot of visual elements. According to the vertical you are targeting, you might be wasting time on the design of many visuals.

As I hope you have learned something internal study Fractl, I want you to see the broader lesson: the measured value and analyzing your own data content campaign as a way improve your process. If you have made a similar analysis of the links from the commercialization of content, I’d love to hear from you in the comments.