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The Important Metrics in Link-Building Service

Without even studying the etymology of the word, a good analogy of link building services is to liken them to streets. Think of a small town, with your website nestled at the center and the other websites and blogs dotting the community all connected through streets, roads, alleys and so on. Search engines will measure the relevance of your homepage by the amount of traffic that passes through these streets from the other sites and into your website. Simply put, you build links to boost your importance.

Natural or automated?

If the main purpose is to just link with other websites, can an automated software perform the task? Why should you have to employ the services of a link-building UK company? Indeed, there are software and apps that will sprinkle “baits” so you can link with other sites without them knowing about it.

Search engines are using a complex set of algorithms in indexing websites. Sometimes, an enterprising SEO company in UK can pass through the cracks in the system and artificially boost the rankings in search engines. However, the system itself is not static. Yahoo, Bing and Google (which released Penguin) are constantly updating their algorithms specifically to prevent these artificial high ranks. Contrast this to natural link-building which is a more organic way of networking. It’s more time-consuming but the returns are greater.

Back to basics

Despite what any SMO company in UK will tell you, you put yourself in a better position to succeed when you have a good foundation. Consumers go to the Internet to address a particular need. They go to your website seeking information or to purchase a product or service. If you can’t provide these things, they go somewhere else. It’s that easy.

A good SEO in UK can be broken down into two elements: content and infrastructure. Content refers to the text, images, photos and videos they can find in your site. Infrastructure refers to the design and other optimization tools that will serve as signposts for search engines to find you.

Metrics that matter

Link-building services should include metrics to properly gauge the success of the campaign. The metrics should measure the direct and referrer traffic coming to your site for a certain period, the amount of hits for your important keywords, the targeted and non-targeted sites that are linked to you. More importantly, the metrics should be able to measure if the links can lead to conversion.